bingo theory is a Minneapolis, Minnesota based interactive digital marketing, design, development and consulting agency that bridges the gap between ideas, people and technology. Whether you work for a large corporation or a mid to small-sized company, Bingo Theory is your one-stop digital shop for all of your interactive needs.

what we've done

There are over 45 years of collective digital experience at Bingo Theory. We’ve put that knowledge to good use for a variety of companies. Some of our clients include Target, 3M, Microsoft, Virgin Records, Best Buy, General Mills, Toro, UnitedHealth Group, Imation, Hewlett-Packard, M&M Mars, Sears, Levi's, and Hasbro. We'd love to add you to the list.

our work

Featured Project / My Wellness Journal

Our client wanted to create an iPhone experience that allowed people to take control of their everyday health, keeping insurance information, health records and contacts all in one place - at the same time providing tools to promote a healthy lifestyle.

Capabilities at work:

Creative Direction, Design, iOS Development

Featured Project / UnitedHealthcare Future Vision

Done in collaboration with a variety of different teams including an agency in Chicago, Microsoft’s Emerging Technology Center and the IT team at UnitedHealthcare, this portal was one piece of a grand future vision we helped create for UnitedHealthcare.

Capabilities at work:

Creative Direction, UX, Scenario Design, User Case Studies

Featured Project / MoneyGram & The ICC Cricket World Cup

We worked closely with MoneyGram to create a ‘sticky’ experience that raised brand awareness leveraging their 2011 ICC Cricket World Cup sponsorship. We created a game with daily and overall winners to keep users coming back throughout the tournament.

Capabilities at work:

Game Design, Creative Direction, Design, Development, Social Integration

who we are

Erin Rauk / Plan

With 17 years in the industry, Erin's background includes traditional and interactive marketing. She's worked with a range of clients including General Mills, 3M, The Minnesota Vikings, Virtual Radiologic and Imation. Erin has done a bit of everything: account management, program management, strategy, IA and usability testing. She enjoys setting projects up for true success.

Brent Meyer / Create

As a creative director who's been immersed in the web for over 10 years, Brent understands the importance of usability and technical requirements when it comes to creating an overall vision for a client. He has worked with clients ranging from Virgin Records, K2 Bikes, UnitedHealthcare, Microsoft, 3M, Target, Adobe, Best Buy, ABC News and many others.

Matt Lee / Build

Since 1995, Matt has defined and refined digital processes, built teams and delivered innovative solutions for small start-ups as well as Fortune 25 companies like Target, OLSON and Bitstream Underground. He really likes to help people make their businesses grow and run better, through the thoughtful application of technology, creating new services and products.